Advertising & Sponsorship

How VinSpecs is funded, what advertising we accept, and what we refuse.

VinSpecs is funded by advertising. We accept context-relevant display advertising (Google AdSense) and refuse everything else for now: no sponsored reviews, no paid rankings, no affiliate links inside content, and no advertising on pages that fall below our content-density standard. Advertising never influences what we publish — see our editorial policy.

Current status

VinSpecs is an applicant to Google AdSense. Until an ad unit is enabled, no advertising is displayed on the site. Ads.txt is published at the site root, and the publisher ID in it (google.com, pub-5468312829625193, DIRECT) is the only account this site reports to.

What we accept

  • Context-relevant display ads through Google AdSense, clearly labeled ("Advertisement") and visually separated from content.
  • Nothing else today. We do not currently run affiliate links, sponsored posts, paid placements or native advertising. If that ever changes, this page is updated first, and any sponsored item will be labeled as sponsored at the top of the item.

Our ad-density standard (what we refuse)

  • Thin pages get no ads. Any page whose main content falls below our minimum density threshold (at least 300 words of substantive content) serves no advertising until the page is expanded. A short data card is not a reason to wrap ads around it.
  • No interstitials or pop-ups. Nothing blocks the content you came for, on mobile or desktop.
  • No ads above the content. The first thing on every page is the answer to the query that brought you here; advertising sits below the fold and inside designated slots only.
  • No ad-driven content. We do not create pages to host ads. Pages are created when a data source or a reader question justifies them, under the editorial policy.

What we refuse permanently

  • Payment from a manufacturer, insurer, dealer, repair shop or data broker to alter a ranking, rating, review or recommendation.
  • Sponsored content disguised as editorial (anything not labeled "Sponsored" at the top, in the same visual style as editorial content).
  • Advertising that targets the data blocks themselves — an ad never replaces or rewrites a sourced figure.

Ad personalization and privacy

When display advertising is enabled, Google and its partners may use cookies to serve ads based on prior visits. You can opt out of personalized advertising through Google Ads Settings. Full details of every cookie and tracker this site runs are in our Privacy Policy.

Questions about this policy

Write to [email protected]. Policy changes are recorded on this page with their date.

Does VinSpecs sell data or paid placements?

No. The site sells no data, runs no paid placements and accepts no payment that changes what it publishes. Advertising revenue is display-only.

Why do some pages have no ads?

By design. Pages below our content-density standard serve no advertising until they are expanded, and no page carries interstitials or ads above the answer.

Who pays for VinSpecs if ads are off?

Currently the operating cost is carried by the publisher. Advertising is the planned and only revenue model, disclosed here before it activates.